The eSports market and eSports sponsoring
Der eSport Markt und das eSport Sponsoring

Title

The eSports market and eSports sponsoring
Der eSport Markt und das eSport Sponsoring

Subject

Deutschland, Digitalis, Digitalisierung, E-Sport, Electronic Sports League, Fan, Kommerzialisierung, Marketing, Sponsoring, Sportart, Sportökonomie, Turnier, Wettkampf, Wirtschaft, Wirtschaftlichkeit, Wirtschaftswachstum, Wirtschaftszweig, Zuschauer, Zuschauerverhalten

Description

In the last decades, the market for digital games has grown to nearly $100 billion. During this growth, a special gaming segment and community formed surrounding the direct competitive aspect of games: eSports. The core of eSports is similar to traditional types of sport. Players train to become better, clubs are established, tournaments are organized and fans enjoy watching their game being played on the highest level of performance. With viewers and prize money in the millions, eSports have grown into an economically significant media sport ecosystem and a marketing landscape that started to attract non-endemic companies as advertisers and sponsors.
This book analyzes the components of the eSports ecosystem as well as their interactions with each other. Furthermore, the attitude of eSports fans towards engagements of non-endemic companies is researched by using a real case study including the Electronic Sports League and German home loan bank Wüstenrot.

Creator

Ströh, Julian Heinz Anton

Source

BISp

Publisher

Tectum-Verl.

Date

2017

Language

eng

Type

Text

Collection

Citation

Ströh, Julian Heinz Anton (2017). The eSports market and eSports sponsoring Der eSport Markt und das eSport Sponsoring.

Output Formats